Based on the Startup Idea Validation Framework by Arnab Ray

How strong is your startup idea, really?

Evaluate your startup across idea quality, founder fit, market potential, financial viability, resources, and risk. Get an evidence-aware assessment of what looks strong, what remains uncertain, and what you should test next.

15–25 minutes · 30 questions · sign in to save progress

Six focus areas

01
The Idea

Problem significance, solution advantage, differentiation, defensibility, adoption.

02
The Entrepreneur

Founder fit, domain insight, execution capability, commitment, learning velocity.

03
The Market

Demand evidence, customer definition, alternatives, accessibility, reachable size.

04
The Finances

Revenue logic, willingness-to-pay evidence, unit economics, capital, survival.

05
The Resources

Capabilities, product readiness, customer access, dependencies, gap-closing.

06
The Risks

Critical assumptions, market/execution/external risk, pre-mortem.

A score, and the evidence behind it

You should never get a high score just because you picked the optimistic answer.

Validation score

How commercially favourable your answers describe the opportunity. Built from deterministic base scores per question, adjusted by AI-analysis of your written reasoning.

Evidence confidence

How much real evidence supports each claim — from personal intuition up to repeat paying customers. A strong-looking startup with weak evidence is never labelled "highly validated".

Evidence hierarchy
0No evidence
1Founder belief
2Secondary research
3Informal conversations
4Structured interviews / surveys
5Observed behaviour
6Commitment evidence
7Pilot evidence
8Paid pilot
9Multiple paying customers
10Repeat purchase / renewal

What you get after 30 questions

  • · An overall validation score with confidence
  • · A radar of the six dimensions, weighted by business type
  • · The top three strengths and weaknesses in your idea
  • · A contradiction report from your own answers
  • · An impact-vs-evidence assumption map
  • · A 30-day plan of specific tests to run